In assessing the potential of data mining based marketing campaigns one needs to estimate the payof...
Information on data mining and CRM technology. Includes a list of reference books, together with ar...
Tim Graettinger. Data mining creates information assets that an organization can leverage to achiev...
Article by Dan Greening on data mining techniques applied to analyzing and making decisions from we...
A peer-reviewed journal publishing articles on all aspects of Knowledge Discovery in Databases (KDD...