Bibliographical links to a large number of articles analyzing popular music in contemporary culture...
Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most no...
ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to."
Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of...
A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the ...