Das Marktforschungsinstitut hat sich auf die Zielgruppe Kinder und Jugendliche spezialisiert und erforscht diese in Bezug auf Konsum- und Sozialverhalten sowie Medienakzeptanz. Bei den Untersuchungen werden auch Lehrer und Eltern als Bezugsgruppen der Zielgruppe mit berücksichtigt. Die Studienergebnisse werden in Publikationen veröffentlicht und auf einem jährlich stattfindenden Kongress sowie in diversen Workshops präsentiert. [D-80336 München]
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- Website:http://www.iconkids.com/
Musharof Chy•02/21/2025•1 min read•Updated 11 months ago
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