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The development of a crisis communication plan may not have been seen as a high priority compared to other operational needs, leading to its delay.
Without a designated team or individual responsible for developing and maintaining the plan, it can fall by the wayside.
Developing a robust plan requires dedicated time, skilled personnel, and potentially financial resources, which may be limited.
The sheer variety and unpredictability of potential crises can make it challenging to create a plan that covers all eventualities.
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